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    <lastmod>2026-04-23</lastmod>
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      <image:title>Who We Are</image:title>
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      <image:title>Who We Are - What makes it different</image:title>
      <image:caption>This isn’t a traditional agency model. No layers. No handovers. No drawn-out roadmaps that never land. Instead: direct access to senior expertise, clear commercial priorities, cast execution focused on revenue impact. Every engagement is built around one goal: Unlocking measurable revenue from your existing traffic and customer base.</image:caption>
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      <image:title>Who We Are - How I work</image:title>
      <image:caption>I approach eCommerce like a trading business, not a marketing channel: Identify where revenue is being lost across the funnel; prioritise high-impact opportunities (not vanity improvements); execute quickly and iterate based on performance. From fixing friction in the customer journey, to improving product discovery, to optimising international performance - everything is tied back to conversion, AOV, and revenue growth.</image:caption>
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    <lastmod>2026-04-21</lastmod>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle. - How we drive growth</image:title>
      <image:caption>Most eCommerce brands don’t have a traffic problem - they have a conversion problem. You’re already investing in marketing, driving users to your site and acquiring customers but if your funnel isn’t optimised - you’re leaking revenue at every stage. We identify where that’s happening, quantify the impact, and fix it through conversion rate optimisation, merchandising &amp; product discovery, CRM &amp; lifecycle marketing, checkout &amp; UX improvements and international performance.</image:caption>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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      <image:title>Keep your customers coming back with SendCycle.</image:title>
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    <loc>https://www.sendcycle.co.uk/contact</loc>
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    <lastmod>2026-04-21</lastmod>
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    <loc>https://www.sendcycle.co.uk/crm-strategy</loc>
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    <lastmod>2024-01-01</lastmod>
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    <loc>https://www.sendcycle.co.uk/services</loc>
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    <lastmod>2023-12-27</lastmod>
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    <loc>https://www.sendcycle.co.uk/customer-data</loc>
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    <lastmod>2023-12-27</lastmod>
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      <image:title>Segmentation &amp; data quality</image:title>
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      <image:title>Segmentation &amp; data quality</image:title>
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    <loc>https://www.sendcycle.co.uk/loyalty-rewards</loc>
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    <lastmod>2023-12-27</lastmod>
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      <image:title>Customer Loyalty &amp; Rewards</image:title>
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      <image:title>Customer Loyalty &amp; Rewards</image:title>
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  <url>
    <loc>https://www.sendcycle.co.uk/blog</loc>
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    <lastmod>2018-06-26</lastmod>
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  <url>
    <loc>https://www.sendcycle.co.uk/blog/2018/6/26/a-nation-of-loyalists</loc>
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    <priority>0.5</priority>
    <lastmod>2018-06-26</lastmod>
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      <image:title>Blog - Loyalty in the UK</image:title>
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    <loc>https://www.sendcycle.co.uk/blog/what-gmails-inbox-means-for-email-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2018-06-16</lastmod>
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      <image:title>Blog - What Gmail's Inbox means for email marketing</image:title>
      <image:caption>Inbox was launched by Google in late 2014. Originally an invite-only app, it was the first update to the nearly 10-year-old Gmail. Lucky for us, the app is now open to anyone with a Gmail address, but what does this mean for email marketers around the world?</image:caption>
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    <loc>https://www.sendcycle.co.uk/blog/category/crm</loc>
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    <loc>https://www.sendcycle.co.uk/blog/tag/email+marketing</loc>
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  <url>
    <loc>https://www.sendcycle.co.uk/blog/tag/loyalty</loc>
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  <url>
    <loc>https://www.sendcycle.co.uk/404</loc>
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    <priority>0.75</priority>
    <lastmod>2018-06-17</lastmod>
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  <url>
    <loc>https://www.sendcycle.co.uk/our-services</loc>
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    <priority>0.75</priority>
    <lastmod>2024-01-01</lastmod>
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      <image:title>Our services - SEGMENTATION &amp; DATA QUALITY</image:title>
      <image:caption>We can help you better understand your customers and use that insight to make your marketing more relevant. With the new European regulation, GDPR, now in place, we can also advise on how to keep your customer data complete, up-to-date and as secure as possible. Read more</image:caption>
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      <image:title>Our services - CRM &amp; EMAIL MARKETING STRATEGY</image:title>
      <image:caption>Knowing which customers to contact, what to contact them about and how often can be confusing. We’ll help you plan and develop email, SMS and direct mail marketing that gets results. We can also help with marketing automation and customer lifecycle planning. Read more</image:caption>
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      <image:title>Our services - CUSTOMER LOYALTY &amp; REWARDS</image:title>
      <image:caption>Now you're starting to attract customers, keeping them should be your top priority. We’ll work with you to create loyalty programmes that cut through the noise. We can also advise on how to use incentives to convert more stubborn customers while helping you get the most out of your advocates. Find out more</image:caption>
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