SendCycle is a revenue-focused consultancy helping eCommerce brands convert more, retain better, and scale faster.
Built from experience running global eCommerce businesses, not just advising on them. I’ve led trading, product and optimisation across multi-market operations - owning performance, not just influencing it.
Most brands don’t have a demand problem. They have a conversion, discovery, and execution problem. That’s where SendCycle comes in.
What makes it different
This isn’t a traditional agency model.
No layers. No handovers. No drawn-out roadmaps that never land. Instead: direct access to senior expertise, clear commercial priorities, cast execution focused on revenue impact.
Every engagement is built around one goal: Unlocking measurable revenue from your existing traffic and customer base.
How I work
I approach eCommerce like a trading business, not a marketing channel:
Identify where revenue is being lost across the funnel; prioritise high-impact opportunities (not vanity improvements); execute quickly and iterate based on performance.
From fixing friction in the customer journey, to improving product discovery, to optimising international performance - everything is tied back to conversion, AOV, and revenue growth.
Who it’s for
Brands that: have strong traffic but underperforming conversion; are scaling internationally but losing efficiency; need sharper commercial focus across digital; want senior-level thinking without agency overhead
No fluff. No theory. Just clear thinking, fast execution, and measurable impact on revenue.